Locolinen x Plow — Bloomin’ Groover

100% LINEN. 100% RETRO BYRON BAE SUMMER VIBES.

Meet Bloomin’ Groover

Oh my goodness, I have been bursting to share this with you! Locolinen has teamed up with my gorgeous friend Grace from Plow Surf Co. to bring her Bloomin Groover print into your linen wardrobe. Beautiful soft stonewashed linen in a sick retro floral you can spot across the market, and a matching outfit that makes getting dressed ridiculously fun.

Locolinen x Plow Bloomin Groover linen shirt and pants

Your first look at our collab

VIP pre-orders open Thursday 22 October 2026 at 10 am AEDT.

Plow’s email list will receive its early-access pre-order link. Head over to the collaboration page to join their waitlist.

JOIN PLOW’S VIP WAITLIST

From market mates to matching outfits....

Grace and I crossed paths through the Byron Bay and Coolangatta markets, and the collaboration chat started straight away. You know when you meet someone and immediately get a little carried away with all the things you could make together? That was us.

I’m Kylie, the 1 woman show behind Locolinen, and bringing colour, comfort and a bit of joy into everyday dressing is what I love. Pairing my linen with a print already loved by the Plow community felt like an ABSOLUTE NO BRAINERRRRR. Seeing it finally come together has been a proper pinch-me moment. This is me fluffing around pretending to be a grown up:

Kylie at the Locolinen clothing rack wearing Bloomin Groover pants

Build your own Bloomin’ Groover outfit

The collection brings you a long-sleeve shirt, wide-leg pants and shorts in 100% linen. Go all in with the matching pieces, or let the print do its thing alongside the plain linen already in your wardrobe.

  • The shirt: Button it up for a full outfit, leave it loose over a singlet, or throw it over your swimmers after a dip.
  • The pants: A flowing wide leg with that gorgeous floral and stripe detail. I love them with a bright yellow or mint shirt just as much as the matching top.
  • The shorts: Your shorter option for warm days, with plenty of that same joyful print.
Bloomin Groover pants styled with a yellow Locolinen shirt

Made for the way we actually dress

I want clothes I can feel comfortable in all day, from setting up the market stall to running around with the kiddos, relaxed FUN 🤩 COOL😎 linen and easy layers are always my starting point. This collaboration adds a print that makes even a simple outfit feel like an occasion.

We’ve already taken the set out to the Byron Bay Rodeo, where it certainly got people talking! It’s been so much fun wearing something we dreamed up together and seeing everyone’s reactions.

Side view of the matching Bloomin Groover linen set

The artist behind the flowers

The Bloomin Groover print was designed by Ash from Open Road Collective. Her artwork brings the whole collaboration together, from the linen pieces to Plow’s matching surf hat. Please go and give her work some love!

EXPLORE THE COLLAB & MATCHING HAT AT PLOW

Come along for the launch

I cannot wait to see how you wear these pieces. Thank you for supporting Locolinen, our little collaborations, and the creative women who help make them happen.

Love, Kylie xx
Locolinen

Follow @locolinen, @plowsurfco and @openroadco_.
Model: @loubeeslou.